Preparing Your Booth: Big Questions to Ask Before Your Next Trade Show

by Business Case Studies on May 19, 2017 in Uncategorized

Trade shows offer an opportunity to meet new customers and tout your products and services to a wide range of people. So when you get a chance to have a booth at a trade show, you want to put your best efforts into. But what are the most important things to concentrate on when preparing […]

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3 HR Mistakes Every Small Business Needs to Avoid

by Business Case Studies on May 18, 2017 in Uncategorized

Despite the wealth of resources accessible today, there are still a lot of common mistakes and bad decisions made by small business owners. These errors, no matter how small they may seem at first, have the potential of preventing small businesses from succeeding. There are even cases where a series of bad decisions thwarted small […]

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How cornerstone content can boost your rankings

by Business Case Studies on May 17, 2017 in Uncategorized

Getting your website ranked highly in the search engines is primary reason to optimize your website, and there are lots of ways to go about that. The problem is this: You shouldn’t be focussing on getting your site ranked at all. You should be working to get individual pages ranked. If you are seeking to […]

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Industrial Sectors

by Business Case Studies on May 16, 2017 in Uncategorized

The main types of business organisation in the private sector in the UK are – sole traders, partnerships, companies and franchises. The sole trader is the most common form of business ownership and is found in a wide range of activities (e.g. window cleaning, plumbing, electrical work, busking). In the UK about 20 percent of sole […]

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Avoid These Mistakes When Starting A Business

by Business Case Studies on May 12, 2017 in Uncategorized

  It feels so much better being your own boss but starting a business is never that easy. There are a lot of things to consider and to think about. You also have tough decisions to make which could give you so much pressure that could cause you to make a poor decision and could […]

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3 Essential Branding Tips Every Budding Consultant Should Live by

by Business Case Studies on May 9, 2017 in Uncategorized

Branding is easier for products since they are tangible and all branding focus can be pegged on them. However, professional and personal branding is just as important for consultants, but much more intricate. In the dog eat dog world of consulting, effective and professional branding ultimately separates the haves from the have nots. In consulting, […]

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Not a Maybe, But a Must: Reasons Every Business Should Have a Website

by Business Case Studies on May 8, 2017 in Uncategorized

It’s surprising how many business owners still don’t recognize the importance of having an engaging website. Those same business owners may use the internet to research for information or communicate with customers or business associates, but they don’t make the same connection between their customers’ internet habits and their business website. There are also some […]

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What You Need to Know About Naming Your Startup

by Business Case Studies on May 5, 2017 in Uncategorized

Startups communicate through their name. Your name must embody your product or service and the personality of your company. The name you chose will also have a tangible effect on your sales in the future – in fact, 77% of consumers make purchases based on a brand name. Ideally, your brand name will become synonymous […]

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E-Commerce Essentials: Strategies for Setting Product Prices Like a Pro

by Business Case Studies on May 4, 2017 in Uncategorized

Few things are as important and as difficult to decide upon as a price point for your product. Set your prices too low and you won’t be making the margins you need to turn a profit. Set them too high and you might start scaring away customers. It can feel as though settling on the […]

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How Can You Improve Relations with Overseas Clients?

by Business Case Studies on May 3, 2017 in Uncategorized

The success and progress of a business lies with relationships. Good prices, well made products and astonishing technology alone will not get you ahead. A sturdy, long-lasting relationship with your clients is the way forward for your business. You may have mastered communication with your regional clients, but it may be a different situation overseas. […]

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