5 Ways to Make Your Email Marketing Content Social Sharing-worthy

by Gordon on November 1, 2016 in Uncategorized

Email is now an essential aspect of content marketing. Everything from newsletters to customer spotlights, email has been resuscitated from the dead and has been given a 21st century overhaul. Email is now one of the most successful and efficient forms of digital marketing today. All of the data prove that email marketing is alive [...]

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Business Case Studies – Issue 4

by Gordon on March 24, 2015 in Business Case Studies

Welcome to issue 4, this week we are looking at Social Responsibility and Ethics   Shop specials Order packs of 12 printed A1 posters for £19.50! Edition 16 hard-backed book only £9.99 Social Responsibility and Ethics The term Corporate Social Responsibility (CSR) refers to the responsibility that modern business organisations have to creating a healthy [...]

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Business Case Studies – Issue 3 – External Environment

by Gordon on March 18, 2015 in Uncategorized

Business Case Studies – Issue 3 Welcome to issue 3, this week we are looking at External Environment. External Environment How businesses are affected by government policy Governments create the rules and frameworks in which businesses are able to compete against each other. From time to time the government will change these rules and frameworks [...]

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Business Strategy

by Gordon on March 10, 2015 in Business Case Studies

Business Case Studies – Learn ‘Strategy’ – Issue 2 Welcome to issue 2, this week we are looking at strategy. Business Strategy A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover [...]

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The taste of success

by Gordon on May 20, 2014 in Business News
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Everybody loves a success story and John Brumby’s is exactly that. From humble beginnings in his kitchen to the shelves of Harrods, his journey has been an inspiring one. John has stated: ‘We used to have a stall on Beverley market and part of research there showed that people bought ordinary crisps on the basis [...]

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Skywalker arm a reality

by Gordon on May 20, 2014 in Business News
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Reality, increasingly, is looking more like sci-fi, with creative designers and inventors making what had once been a staple of genre film and TV a part of our everyday lives. From the news that an affordable scanner that can provide all sorts of information about everyday food and objects (see here), it’s little surprise that [...]

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Renewable careers

by Gordon on May 20, 2014 in Business News
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The renewable energy sector has become a significant employer, with the number of workers rising by 14% in 2013 to an impressive 6.5 million worldwide (according to a report from Irena – the International Renewable Energy Agency). The sector is continually growing, with environmental concerns becoming more important, many consumers want affordable and renewable energy. [...]

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STEM careers not just a boys club

by Gordon on May 20, 2014 in Business News
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A report from the Royal Academy of Engineering has stated that 100,000 new STEM graduates are required in the UK every year up until 2020 in order to maintain the current employment figure. Veolia (A French transnational company with activities in four main service and utility areas) is helping to promote and aid the growing [...]

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Upward growth

by Gordon on May 20, 2014 in Business News
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The Global Economic Conditions Survey (GECS), the largest regular economic survey of accountants in the world, which gauges the views of ACCA (the Association of Chartered Certified Accountants) and IMI (Institute of Management Accountants), has stated that the UK’s fortunes have transformed since mid-2013, continuing into early 2014.  The report states that overall the recovery [...]

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Yahoo buys Snapchat rival

by Gordon on May 20, 2014 in Business News

Yahoo, in a bid to build its mobile business, has bought Snapchat rival Blink. It’s the latest in a line of deals specifically designed to bring tech talent into the company, boosting the content on offer for its mobile services and advertising revenue. Blink, like Snapchat, allows users to send messages to one another which [...]

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