Delivering the mission statement

by The Times 100 on Monday 17th May, 2010

A mission statement is a summary of the aims and purpose of an organisation. For the Foreign and Commonwealth Office (FCO), the mission statement 'Better World, Better Britain' gives it direction and focus. The FCO is the government department which creates foreign policy and looks after UK interests abroad. Its work involves tackling key issues which affect Britain today and providing services for British nationals working overseas. It therefore has a number of long term aims related to providing services, developing policy and creating a global network. However, in order to achieve these aims specific objectives have been written, which act as stepping stones to achieving the FCO's overall mission. One of the FCO's objectives is 'to promote human rights, democracy, rule of law and good governance'.

Last week, David Beckham presented England's 2018 World Cup bid book to the president of FIFA. The aim of this bid is to beat the five other countries that are campaigning to win the right to host the 2018 World Cup. The 2018 campaign uses the slogan 'England United, The World Invited' to show how the bid would benefit the sport of football and social development throughout the world. The cost of staging the tournament is estimated at about £1 billion, but could generate revenues of more than £3.2 billion. (The Times 15th May 2010) To achieve its football and social development goals, the bid sets out a number of specific objectives including increasing the access to football for English girls and providing 100% public transport options for every match.

The FCO and England 2018 are two very different organisations, however they are both given direction and focus by their respective long term aims. Shorter term objectives and targets render these aims more achievable.

Questions

  1. Put the following in order from long term to short term: objectives, targets, aims, mission statement.
  2. Using the case study, explain what is meant by a SMART objective.
  3. Write an appropriate mission statement for your school/college.
  4. Analyse how the aims and objectives of public sector organisations compare and contrast with those of private sector organisations.

Answers

  1. Put the following in order from long term to short term: objectives, targets, aims, mission statement. Mission statement > Aims > Objectives > Targets.
  2. Using the case study, explain what is meant by a SMART objective. Specific, Measurable, Achievable, Relevant, Time bound.
  3. Write an appropriate mission statement for your school/college.
  4. Analyse how the aims and objectives of public sector organisations compare and contrast with those of private sector organisations. Answers may include: Contrastsn - Public sector organisations may have more service orientated objectives whereas private sector organisations may have objectives which are centred on survival growth and profit. The objectives of public sector organisations must take into account the fact that they are funded by the taxpayer whereas objectives in the private sector would take into consideration owners and shareholders wishes. Comparisons - Both types of organisation must provide a good service if they are to continue in the long term. Both types of organisation are likely to consider the needs of a range of stakeholders when formulating their objectives. Many private sector organisations have social objectives as well as shareholder objectives.

Leave a Comment

Previous post:

Next post: