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Primark across the pond

by Gordon on Tuesday 29th April, 2014

Primark is set to open its first US based stores, the first being a 70,000 sq-ft branch in Boston, Massachusetts by the end of next year.

Primark owner Associated British Foods has stated:

After extensive research, it has been decided to take the [Primark] concept to consumers in the USA.

Negotiations are currently underway for further stores in the north-east of the US for mid-2016. (BBC News, 23rd April 2014)

For more on Primark, check out their case study, Beyond corporate social responsibility.

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