Motivating performance

by Business Case Studies on Monday 10th October, 2011

People may be motivated by many different things. For example, Shropshire archer Alison Williamson says that taking part in a test event for next year's Olympics at Lords cricket ground has made her even more determined to train for selection for 2012. 'It motivates you to work hard over the winter, to make sure you're there,' she said.

The selection process for Team GB's women's archery team will take place between May and June 2012 and there are just three places up for grabs. Williamson would become only the third British athlete in history to compete in six Olympic Games if she was selected.

Lords has been the 'home of cricket' for nearly 200 years and Williamson said, 'It was great to be there. The ground, the layout, the venue all look really impressive. You watch [cricket] test matches and you see the importance Lords has for the England players to play here. You feel that it is a special ground.'BBC, 7th October 2011

In a work environment, there are many motivating factors. These include fair pay and good working conditions, as well as the opportunities for people to progress. Awareness of motivating factors is helping Kellogg's to build a business that delivers consistently strong results. Initiatives that Kellogg's has put in place focus on individuals' needs, for example, flexitime and job sharing; access to fitness centres and free health checks; and personal development planning for employees.

Research suggests that motivated employees take more satisfaction from their work, are absent less often, tend to be more loyal and work with more enthusiasm. This in turn contributes to the growth of an organisation.

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