Making Your Business’s Website Stand Out

by Business Case Studies on Thursday 10th August, 2017

Every business these days maintains an online presence, and for good reason too. Customers expect the companies they use or see advertised every day to have a website as standard, and for this website to contain certain pieces of information, for example, contact details, an address, and a breakdown of the products and services offered by the business. Given the ease with which websites can be created, even by those with little to no experience in web design, there really is no excuse for any business to be operating without a website these days. If your business has just started out and you can’t afford web design or hosting services, then you should at least maintain active social media profiles with a view to upgrading later.

Having a website is one thing but effectively implementing it as a tool to drive up sales and interest requires some more creative thinking and careful input. Below are some top tips from business people and web designers as to what you can do with your website to bring visitors in and keep them coming back.

Understand Your Audience

Designing a website to appeal to a specific group of people, in this case, your customers, is nigh on impossible if you can’t define the people who will be using it or identify the demographic group they fall into. In some cases, this is easy. For example, a company selling construction supplies knows that their customers will be those who work in that industry and so the website can be designed with this in mind. If, however, your company caters to a wide range of individuals and groups, then it might require some investment in market research to identify the key demographics for your business. This is a worthwhile investment as it will help you and your web designer to nail down the aesthetics and features of your site.

Keep It Simple

Your first and foremost priority with web design is that it should be functional. The internet is a versatile medium and there are an endless number of features you could implement if you wanted, but the clear majority are going to be of no use to you. Only include features that add to your design goals. For example, a way to sign up to a mailing list is a good and useful feature that will help you keep in contact with customers and procure their business in the future. It is a good idea to at least consult with a professional designer so that you feel confident the final product is the best it can be, so try searching for services such as web design Coventry to see what kind of help is available.

Keep It Updated

Once you’ve worked out what you want from your site and have gone through the process of designing and building it, that’s when the real work begins; if you neglect your website and it becomes stale then it will disappear from visitors’ bookmarks folders and they are unlikely to continue to visit. By offering regular updates of interesting content relative to your audience, you will encourage them to keep coming back and keep your brand in their minds.

A good website is a focused website, one that knows its audience and caters to them. As long as you can maintain a steady stream of relevant content your customers will find reasons to keep visiting your site. If you can attract enough visitors, you might even be able to monetise your website to supplement your main business.

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