The Marketing Collection
To kick-start the latest weekly feature of our newsletter, we’ll be having a look at The Marketing Collection, available as both an e-book or on CD. The collection combines all three marketing volumes in one handy place, giving you a total of 50 case studies to get stuck into.
Most of you agree that marketing is the most engaging part of business studies, and there’s plenty of interesting case studies that explore the curriculum, including: Cause marketing – Vodafone’s partnership with The National Autistic Society; Use of the marketing mix in the fashion industry and The use of social media in promotion.
All of the studies were written alongside top businesses, giving you an insight into the corporate world and gearing you up to excel in your exams. This collection is different from other curriculum related sources, as well as profiling companies, it’s also a great tool no matter where you’re at with your education, from GSCE right through to university.
If you need to brush up on marketing, or you just want to read some of the case studies, take a look a look the collection by clicking here