Marketing Goes Beyond Appealing to Customers: How to Market to Your Employees

by Business Case Studies on Friday 26th January, 2018

It might seem needless to market to your employees, but it can actually help improve productivity and employee retention, two of the most important factors to success. That is because when an employee believes in what they do, likes what they do, and likes who they work for, they work hard to stay. You need to give back to your employees so that the best and most talented can continue working for you for years, and, as a result, can help propel your business into further success.

Never take advantage of your employees, instead, make them feel worthwhile with these internal marketing tips:

  1. Better Breaks Lead to Increased Productivity

Breaks have been proven to increase productivity, and the better the break, the bigger the advantage. So, set out fair break rules so that your employees can read the Unibet blog without interfering with their workload, and have a break room designed so that your employees can take their break away from their desk if they want to, and go further by offering means so that they can make or reheat their at-home lunches. This will promote health and happiness.

  1. Reward Good Results

One of the worst policies that you could have is to pit your employees against one another, because it creates a tense environment for all employees to endure. This, in turn, could cause the majority of your employees to try less. Instead, reward good results. Reward milestones. That way each employee can work against themselves. Some rewards could be an extra day off to spend with their family if they have been staying late for a week, and so on.

  1. Listen and Consider

Employees need to feel valued, so start an open-door policy. Ensure that all of your employees know that their ideas will be listened to and considered. At worst, you explain why their idea isn’t viable, and they can then work on a better solution.

  1. Promote from Within

One of the best marketing tactics and policies to have in a business is to let your employees know that you will promote from within first, before you hire outside. Knowing that you have a future within the company makes employees more loyal and dedicated.

  1. Offer Sponsorships to Further Their Qualifications

Another marketing tactic and policy to adopt is to sponsor your employees to go out and further their knowledge and qualifications. This means paying for their ticket to go to a conference in your field, or even paying a portion of their night school. The better your employees are, the more useful they will be to the company. Simply having this policy in place will further galvanise your employees, since they know that you care about them, and their development.

Marketing to your employees means having policies in place that make them happy to work for your company. Happy employees are more loyal, and hardworking, and these two traits will see your company succeed greatly.

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