The Top 5 Marketing Business Case Studies

by Business Case Studies on Friday 13th April, 2018

Superbrand sponsorship

This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.

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The marketing process

This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.

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Marketing and product strategies for growth

This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff’s matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.

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Within an arm’s reach of desire – Marketing Strategy

This study examines how the Company’s marketing strategy has enabled Coca-Cola to build a strong global presence across the world.

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Creating and launching a new product range

This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalised through the process of ‘brand stretching’ and new brand initiatives.

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