Business Case Studies

Digital Marketing Tips for Small Businesses

Ensuring that you have an effective digital marketing strategy can be something that’s a little daunting for a small business – especially if you are just starting up.  There are many misconceptions that it needs to cost a fortune, and that there are so many people competing for the same thing online that it can be nearly impossible to get your name out there.  If the world of digital marketing is new to you there are some great digital marketing courses Toronto based that should help you on your way to digital marketing success.  Versatile course providers like Red Academy, for example, offer these to make sure you are a pro in no time.  In the meantime, we have put together some tips to get you started.

Use Video Marketing

Video marketing is becoming an essential part of getting your brand heard.  It could be anything from a talking head video showing what your company is about, to video testimonials where your clients can share their experience of what it’s been like working with you.  Explainer videos showing stats of industry news are also incredibly effective in terms of getting your message out there and letting your consumer base know that you are up to date with your particular industry. There are some great free video making software’s that you can use that will help you make these look professional.

Personalise your Social Media Campaigns

Insights on social media allow you to personalise you campaigns like you have never done before. You know exactly how many people are seeing specific posts, which demographics they fit into, and how many are clicking through to your site if it is promotional based.  These days it’s essential that the consumer knows a bit about your company – it influences whether or not they will purchase.  You can do this by posting updates on new additions to the team, any CSR you are involved in, fun events that may be happening as well as ensuring that you are mixing this in with informative content relating to your industry.

Make use of the Analytical Tools Available to you

There are a lot of small to medium size business out there that don’t install basic analytical tools such as Google Analytics on to their site.  This tool allows you to see where your traffic is coming from, it allows you to drill down as to which pages have been most successful, and it will also highlight areas of improvement.  This will allow you to improve upon your campaigns and push out content that you know works best.  You can also add conversion tracking on to these, so you know exactly how many people have contacted you as a result of visiting their website and what urged them to contact you.

Do Some SEO Research

Making your company visible on search engines is essential in terms of generating leads through your website.  There are tools such as SEMrush and Moz that will crawl your website, and let you know how well it fairs in terms of SEO.  They can let you know your current search ranking position, where your competitors are, and any critical errors that could prevent you from showing up in search.  Content is incredibly important when it comes to search engine rankings.  These tools can pull data to let you know how well it will perform, and if there are any duplicate content issues.  Google keyword tool will also analyse your website and suggest keywords that you should looking to be ranking for which will help you with a starting point.

Build up Trust

You can use digital marketing to build up trust when it comes to your brand.  You can use Google My Business, Facebook, and 3rd party websites to do this.  The facility to allow users and clients to review your product/service and overall experience with you is a great way to show prospective consumers how reliable you are, and how good you are at what you do.  You can even integrate this onto your website, so it’s the first thing that people see when they get there. It will leave a great and long lasting impression.  First impressions count for a lot, so it’s important you make a good one.  Be careful to make sure that you monitor these review sites carefully in case any negative feedback crops up.  If this does happen, make sure you answer these promptly and professionally.

We hope that this has given you some good starting points in terms of getting your company visible on search engines – and online in general.