Business Case Studies

CONTENT SCORING: HOW TO DETERMINE THE QUALITY AND (ADDED) VALUE OF CONTENT

The quality of content has attained a new level of importance nowadays as a result of the increased profitability of SEO and website conversion.

This is what a lot of astute and creative internet marketers strive for and what Google and a lot of internet users look for. It’s what distinguishes the goal-getters from the losers in the online world.

Having quality content will enable your site to rank higher on search engines, which will typically attract high-quality backlinks, and build trust, credibility, and authority with your audience. Even with this, a lot of business owners and internet marketers are not conversant with the importance of putting up quality contents on their websites and blogs. High quality content with perfect On Page SEO plays a vital role in link-building campaigns.

While there is no exact definition of quality content, it depends on the type, niche, industry or the target audience; there are a lot of elements that are reliable and consistent definition of quality.

Below are some of the criteria you can use to ascertain whether your content is of good quality or not. These criteria can be used to determine how Google rank your website and how your visitors feel and measure your content or to ascertain how authentic and reliable content is.

  • Are You Using the Appropriate Length of Content?

Nowadays, we are now in a complicated time whereby it is difficult to ascertain the perfect word count for contents. Google definitely prefer a material with longer word counts that spans all through all kinds of topic. On the other hand, some mobile users have a flair for shorter, crisp content they can finish reading at a go.

When you want to develop content, focus on your aim and the mindset of your audience, If you want your content to be ranked high on search engines, it is advisable to write more extended contents, preferably in the region of a 1000 word count.

  • Are you making use of the right Grammar and Spelling, and is Your Content Coherent?

Google has emphasized the authenticity of pages and sites, and a page with a misspelling, wrong grammars or typo error is less likely to instil confidence. Apart from Google, it is not ideal to write a bad content as people are not disposed to reading a poorly constructed content.

  • Is your content formatted well?

A content that is of high quality attracts traffic typically. It makes it easy to read and understand. Google’s search algorithm has become sophisticated up to the point that it can now discover page and content layout, and you may be sanctioned in the rankings for poor and inadequate content formatting. Also, if Google misses the chance to penalize this, the readers will.

  • Does the Content Have Social Media Shares?

Google has established that social signals from Twitter and Facebook are not part of the algorithms used to rank websites. However, there are contrary claims to this. There are a lot of facts to show that the use of social media to circulate contents will go a long way in increasing the ranking of a content of a website.

Pay attention to details, make sure you give the readers proved and high-quality information and you will see the social engagement sooner or later. Don’t forget about the important role of marketing influencers and bloggers. Bloggers outreach is one of the most effective link-building campaigns right now.

Although Google does not correlate the studies, it is reasonable for a content that is circulated well to create much awareness and generate links that will be useful to the site, and it is not a secret that having excellent inbound links are utterly essential in ranking contents well on Google.

If you are the type of content developer that publish contents solely for the sake of search engines, without giving value first to the readers. It is time to reconsider your content strategy.

Whenever you plan on developing and publishing new content, you should make use of the outlined points above to ascertain whether your content is of good quality or not.