Business Case Studies

Marketing Tactics to Make Sure Your Marketing Event Isn’t a Waste of Money

Pixabay

To help boost your client list, it’s always good at looking at doing a marketing event. It’s a great way to meet some new clients as well as boost relationships with current ones. And it gives you an opportunity to showcase new products and allow your company to be seen in a new light. However, a marketing event can end up costing you a lot of money. After all, advertising, food and drink and entertainment can soon add up. Therefore, you need to make sure that it’s worth it and will give you a good amount of custom. After all, you don’t want to end up looking back at the event with regret as it just wrapped up the debt. Therefore, here are some marketing tactics to make sure your marketing event isn’t a waste of money.

Target your emails/leaflets to the right audience

The first thing you need to do is make sure you are aware of who your target audience is. After all, you want to ensure you are sending all promotional materials about the event to the right people. You don’t want people who won’t be interested in purchasing your items or service turning up to the event. You want the right people who potentially will look at arranging a follow-up with you after the event. Therefore, make sure you have a clear audience and then you can use this knowledge when creating the marketing materials such as leaflets and posters about the event. After all, even the design of the posters and leaflets which you can get from sites like Colour Graphics will need to be edited depending on the audience. You don’t want something too formal if it’s a casual event you are hosting. And remember to make sure you have the right marketing material for the actual event. You want leaflets, business cards and brochures that you can hand out to the people at the event. That way, you can make the most of the event by getting the attention of potential customers and hopefully get a few leads you can follow-up with a friendly phone call or email after the event.

Use social media to create a buzz around the event

It’s so important that you make the most of social media when it comes to marketing events so that it doesn’t turn into a waste of money. For starters, you need to advertise the event on your social media pages. Keep doing regular updates and encourage your followers to share to generate footfall on the day of the event. Create an event on Facebook and send invites to potential clients so you know whether they will be there on the day. You should also utilise social media on the day of the event. You should upload photos, statuses and videos on your platforms to show everyone what is happening at the event. That way, it might encourage them to attend if they were undecided and shows people who can’t make it what is happening. You could even start up a hashtag for the event that people can use if they tweet or post about the event. That way, it will be excellent for you to monitor how the event went and have access to the attendants’ information, so you know who was at the event. As it says on this article from Founder Institute, some events display the Twitter streams on big screens. It’s a fun way to get people to interact and post about the event.

Build a new page on your website about the event

Another marketing tactic you can use to make sure the event is a success is to add a new webpage to your site about the event. This is a great idea as it will then get people to stick around on your website and look at your other pages which could potentially lead to a sale if they see a product they like, it’s also important as it should have all the information about the event as well as how to get tickets. You should have a call to action on there to book tickets, so you can build footfall for the event. Remember to detail any schedule for the day such as speakers or entertainment which might encourage people to attend for that reason. As it says on Brand Watch, use social share buttons to ensure people share about the event on their own platforms with their friends. If you want it to be even more successful, you could even start a brand-new website dedicated to the event.