Business Case Studies

Ground-Up Website Design: Top Tips to Include in 2019

There are several tips to take into account if you are hoping to build a website from scratch.  Much like constructing a house, a successful page requires a strong and solid foundation.  This is why only the most professional tips and suggestions will suffice.  The good news is that the process of creating a website has become much more friendly in recent years; especially if you are hoping to use such a site to sell products or services to the public.  No longer will you be forced to deal with the rather generic e-commerce platforms associated with domain hosts such as WordPress.  Not only can you access an intuitive and clear website builder, but you can leverage its numerous tools to your advantage from the first day.  Let’s take a look at what elements need to be involved in a worthwhile website as well as why e-commerce software is critical to include.

Clean, Clear and Concise

The average Internet user is more fickle than ever before.  For example, did you know that most individuals will wait no longer than seven seconds for a page to load before looking elsewhere?  This is why you need to employ tactics that centre around clarity and an ease of navigation.  Visitors should be able to find what it is that they are looking for without encountering any barriers such as pop-up advertisements or cluttered web pages.

Clarity is just as important when referring to e-commerce portions of your site such as checkout pages and payment methods.  Not only must these be easy to utilise, but they should boast a sense of secure flexibility so that the needs of different clients can be addressed within a timely fashion.

More Than SEO Alone

All of the concerns mentioned above can be proactively addressed by using the tools found within Shopify cloud-based software.  Still, we also need to address the subject of search engine optimisation (SEO), but not in the way that you think.  While SEO is indeed important, search engines such as Google are now focusing slightly more on quality and relevant content in order to enhance your search engine rankings.  Materials should be written for humans as opposed to robots.  It should be palatable and easy to read.  Your material should also be used in conjunction with the proper HTML tags so engines such as Google will understand what is contained within.  Freshness is a final point to mention.  Search engines will place fresh material higher within  a results page; enabling you to enjoy a greater number of inbound hits.

All of the recommendations above represent small pieces of a rather large puzzle.  In other words, they should be used in synergy with one another as opposed to standalone tools.  There is no denying that the world of e-commerce is quite rewarding if approached in the correct manner, so be sure to implement these suggestions if you hope to make 2019 a truly stellar and profitable year.