Business Case Studies

Our Top 5 Marketing case studies for students studying business studies

1). Bringing an innovative product to market: Assure® a case study from Corus.

As a result of carefully reading the Case Study, students should be able to:

  • explain the innovative nature of Assure by Corus
  • outline the significance of testing in a research and development process
  • apply the Ansoff Matrix to Corus Colors development strategy.

Download a PDF of the case study here or read the case study online here

2). SWOT analysis and sustainable business planning a case study from Ikea.

This case study will show why IKEA believes a strong environmental stance is good business practice.

Download a PDF of the case study here or read the case study online here

3). Segmentation a case study from Nivea

This case study helps students understand how companies segment the market to meet consumers’ needs.

Download a PDF of the case study here or read or read online here

 

 

4). Using market research to develop a product range a case study from Coca-Cola.

As a result of carefully reading the Case Study, students should be able to:

  • understand what is meant by a product range
  • know the meaning of marketing and its importance to an organisation
  • appreciate why market research should shape the product range.

Download a PDF of the case study here or read the case study online here

5). Developing a market plan a case study from Nivea

The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives. Download a PDF of the case study here or read online here