Business Case Studies

Genuine Photography in a Technological Age

In a world of constantly developing technology with new devices and applications coming onto the market every day, it’s easy to forget about the skill and dedication it takes to master certain digital arts.

The world of photography is one of the industries most heavily impacted by the technological leaps that have characterized the past century. Upon being invented, photography was a wild and strange new concept; imagine, being able to have a picture to preserve an event and not have to solely rely on memory to recall certain scenes. Once reserved specifically for the rich, photography has become a common everyday occurrence. People are constantly snapping pictures on their phones, uploading images to their social media pages, and looking up photos on the web.

Professional photography has reached stunning new levels, with methods to touch up and edit photos electronically, sometimes creating completely new images. From green-screened scenes in movies to images going viral on social media, photography has come a long way from the original fuzzy black-and-white images people were once so amazed by.

Since humans are so visual and respond quickly to picture stimuli, it’s important for businesses to take their appearance into account. Whether it’s a roadside billboard or an add that comes up on a google search, good images make all the difference in creating a successful business.

One way you can help build up a business image is by reaching out to a professional service, such as Localgrapher, where local photographers specialize in capturing photos characteristic of the location. This unique approach gives each image a singular quality that cannot be duplicated or created by other digital means.

Unfortunately, in the world of modern development and new technologies, the authentic and genuine art of photography can be lost, yet this is something people respond the most to. Pictures have different layers, and when a photographer understands that what is being captured on camera isn’t just the scene, but the emotion and everything else that lead up to that specific moment, this is when a truly spectacular image is created.

It’s these types of pictures that people enjoy looking at most, because they hold more meaning than a standard formatted shot. Sure, it’s easy to smile for the camera, but those truly singular images only come with patience and dedication.

Photography has become a business of hard competition; who has the best and newest technology, who can produce the most images the quickest, who has access to the latest and greatest software. All these things certainly help to develop good, sometimes spectacular photographs, but what can be lost is the individuality of a picture. If you want someone’s attention to really be captured by a picture, it needs to have more than a nice effect. It needs to have meaning and significance. This is what will draw people to learn more, and eventually what will help a business to grow and thrive.

So much of modern technology is designed to make things easier. Sometimes this is true, and valuable time is saved by new inventions, but unfortunately sometimes the unique character of photos or other digital industries is lost. The trick is to find a combination; technology has made new developments in the photography business to help make better images, but it’s important to remember the roots and the novelty of having a still image of a particular moment of time. That moment may pass, but the picture of it has the potential to remain for the rest of history.