How will Digital Marketing Continue to Evolve in 2019?
The first quarter of 2019 is over. Yes, the digital trends predicted this year came true to an extent. But we believe its time we discuss how these trends will evolve throughout the rest of this year.
Following, we are going to mention these trends and how they will continue to evolve. If you want to promote your business, you need to mind these!
If you want to stay in touch with your audience, you have to appear in Facebook Live streams regularly. It will build your authority and grow your company. People trust people, not machines. So, they want to see a real person on social media.
Therefore, you need to put a face and voice in front of your brand. You have to make yourself visible to carry a smart resolution. If you are interested, you can refer to a digital marketing agency like Summon Digital to help come with an effective marketing plan and help you promote yourself.
This term has been coined around for a few years. However, we will see a major burst of popularity in this year as Growth hacking will become an important marketing strategy for businesses to exist.
It comprises of finding low budget or free solution to grow your business or social presence in a short time. It’s what you do when you try to grow or market your company yourself. You don’t need to pay a fortune to marketing companies to do that.
This tactic is popular for startups and bloggers. If you want to take the matter on your own hands, you will need to pay attention to the following:
- Website Development and Management
- Search Engine Optimization
- Social Media Management
- Viral Content Creation
- List Building
- Product Creation
- Customer Acquisition
- Sales Funnel, etc
Influencer Marketing and Micro Influencer Market is a marketing model. In this mode, you pay social media influencer to promote your product to their respective followers.
This marketing form has been picking pace since the last year, and it doesn’t seem to stop. Consumers don’t want to be sold by Big celebrities via traditional TV commercials. Therefore, social media influencer marketing is becoming a popular form of marketing.
Working with the right influencer is a great way to have your products seen by a completely new audience in an organic way instead of an advertising spot. Currently, Instagram is the most effective medium for influencer marketing.
Voice and Visual Search
The ability to use the internet to show and discover new items changed the demographics of the business world. Well, this demographic is going to chance with widespread implementation of Voice and Visual Search. Yes, this is a thing of the near future, but the current numbers are staggering.
320 million users search the net with voice search. According to Google, almost 20% of users have voice intent. Let’s not forget Siri, she’s getting smarter (jokes aside). Amazon sold off tens of millions of Alexa devices in 2018.
You can’t forgive the fact voice search will become the leading digital marketing trend. So, you have to optimize your website for voice search and make a vital part of your marketing strategy.
As for visual, Google has a visual search tool. Google lens works via Camera app in Pixel phones. It recognizes both objects and landmarks. This is no the best time we saw something like this. In 2018, Pinterest launched the Pinterest Lens Feature.
This is a visual search tool that lets its user find out where to buy a product and take a photo behind it.
Optimizing your image for Google Image Search is done by naming your image file and alt text with keywords. This trend will go even deep in 2019.
Moreover, Google filed a patent on contextually disambiguating queries. This will let the user get information about an image on their device by asking Google to search about what they see.
Blogging is the best hack for your business. If you add a blog to your website and write content related to your products and service. This will help you reach out to new customers. It creates engagement and awareness for your brand. It builds your authority and command in your niche.
It’s surprising that some bloggers make a 7-figure income every year. So, there is no doubt that blogging is a big business and its very lucrative.