Business Case Studies

9 Content Marketing Tips to Grow Your Small Business

If you’ve so far used conventional forms of marketing to promote your small business, it can get a bit overwhelming to understand the many layers of content marketing. Here are nine tips that will help you gain a better understanding of this remarkable digital marketing tool and what it can do for your business.

  1. Understand content marketing: It is the process of creating and sharing relevant, engaging and useful content that brings value to your target audience. Businesses invest in content marketing to get new customers and to keep their existing customers interested in their products.
  2. A successful content marketing strategy is one which is planned to the last detail, takes into account your short- and long-term objectives and ensures that you have the right people who can run the campaign. A well-planned content strategy is really half the battle won.
  3. Identify your target audience. Even stellar content is useless if it doesn’t reach the right people. Research your potential customers based on demographics, psychographics, pain areas, their preferred sources of information, the type of content that most appeals to them and the problems your content should solve for them.
  4. Use the results of your audience research to pick the right content formats. There are several options—blog posts, social media posts, email newsletters, photos and infographics, videos, podcasts, eBooks, white papers, printed materials and more. Package your message right, time it well and you’re sure to generate quality leads in the weeks to come.
  5. Work with a reputable link building company to gain quality backlink from high-traffic industry blogs. You can choose to create the content in-house or find a full-service agency such as OutreachMonks who will do the research on your behalf, create top-quality content pieces and publish them on best-match websites.
  6. Have an editorial calendar in place to ensure timely and consistent content generation. Calendars will help you pre-plan idea generation and content creation, manage deadlines, and keep the entire team on the same page regarding the what, when and how of the content schedule.
  7. According to Outreachmonks: blogger outreach agency , engaging your readers with thought-provoking content that adds value to their lives is one of the easiest ways to build brand loyalty among online consumers. So never compromise on the quality and integrity of your content.
  8. Divide responsibilities. As a small business you may not have a large team to handle the various aspects of your content marketing process, such as strategists, writers, editors, social media managers, designers, videographers and analysts. To make the best use of available resources, lay out a detailed plan and assign multiple responsibilities to each individual as per their skills and abilities.
  9. Use the power of white-hat SEO to increase organic traffic to your site. Do keyword research and create natural content that’s worthy of sharing. Avoid stuffing your posts with keywords. To make life easier, consider outsourcing your digital marketing to a good digital agency known to serve local small businesses.