Who does not want to get free organic traffic from search engines like Google? Digital marketing is not an easy thing to do. It needs a lot of hard work and patience to get better results. Many companies are providing digital marketing services in Singapore. You can contact them for improving your website SEO. But still, you need to know about the search engine optimization.
Every online business wants to increase its traffic to boost its sales and revenue. The question is how you are going to implement SEO to improve your website authority in Google? In this article, we will share some simple and effective tools that will help improve your rankings.
List of Keywords
Content is very important for your website. To keep a visitor on your website, you need to create engaging content. But you also need to keep an eye on Google crawlers. For this, you need to do proper keyword research before creating content. There is no need to search for keywords every time you write a new post. Spend a week or two to compile of list of keywords relevant to your product or services. I will recommend you to use long-tail keywords instead of the short tail. The chances of getting high rankings on long-tail keywords are high. Make sure to make a list of 50 to 100 keyword ideas for creating new content for your website.
Develop A Link Building Strategy
If you will ask an expert, what is the no 1 way to increase website traffic? He will surely tell you that link building is the no#1 way. Google ranks a website better if the number of backlinks is high. That does not mean that you can get a link from any website. Every backlink has high or low value depending on the authority of the website. In short, if you get a link from a website that has high authority then it will be better than getting a link from 100 small sites.
That is why; you need to focus on building an effective backlink strategy for your website. There are many things to keep in mind such as the authority of the website. Also, do not get all the links to your homepage. Internal link your content while writing guest posts. Make a strategy that can help you get natural backlinks.
Keyword research is important but using this keyword properly while creating content is called on-page SEO. There are following thins involve in On-page SEO:
- Meta Description
- Alt tags
- Links (Internal, external)
- URL Structure
One of the things that you must avoid is keyword stuffing. Many newbies put the keyword everywhere on the web-page which is not a good practice. Google is very strict and if it sees that you are stuffing keywords, it will penalize the web-page. Use relevant keywords in your content in a natural way. Also, do not forget to use LSI keywords in your website content.