People

Workforce planning

GE Oil & Gas is one of the key players in the energy market. It delivers innovative equipment and services that enables its customers, oil and gas companies, to access and to make more efficient and sustainable use of the world’s energy resources. Its technology is involved from extraction to...
Operations

Achieving sustainability through lean production

In the UK, Nestlé employs more than 8,000 people across 23 sites (including 15 factories). Nestlé is one of the UK and Ireland’s major exporters, exporting almost £400 million worth of products every year to over 50 countries around the world. Since Henri Nestlé founded the company in 1867, Nestlé...
People

Communication strategies to engage a variety of stakeholders

Founded in 1957, by entrepreneur Jack Taylor, Enterprise is a privately-owned business. It is committed to providing excellent customer service in all it does. This is dependent upon the Taylor family’s commitment to its skilled employees. Enterprise’s philosophy is simple – ‘take care of our customers and employees and profits...
Marketing

The product life cycle

The product life cycle (PLC) is the term used to describe the stages a product goes through from initial development (start of life) to its removal from the market when sales have declined (end of life). The length of each stage will vary depending on the product. JD, the UK’s...
Strategy

Stakeholders

Stakeholder engagement is a key aim for Kellogg’s. Two-way relationships help build trust between Kellogg’s and its stakeholders. Each stakeholder group has different needs. Engaging with each group individually helps Kellogg’s ensure these needs are met. Kellogg’s uses a variety of strategies to maintain positive relationships with its stakeholders. For...
Strategy

Growth

Growth is a common goal for many organisations. A business may pursue a growth strategy to increase its market share, improve efficiencies through economies of scale or to increase revenue. IMI’s growth strategy focuses on the markets where it is, or has the potential to become, the market leader. It...
Business News

Work with us

We are looking for teachers in the UK to work with us here at The Times 100.  If you are interested in writing case studies or lesson resources, please email [email protected] for further details....
Marketing

adidas and the marketing mix

Sports marketing is a key focus for adidas’ marketing mix. The growing popularity of sports as entertainment has led to a huge increase in sports marketing. For adidas, London is a key focus for the sportswear market, for both performance sportswear and sports fashion. Becoming the Official Sportswear Partner of...
Marketing

New product development (NPD)

It is one thing to develop new techniques, materials and technological processes. What makes a business successful is the ability to use such techniques and processes to deliver production competitively. Portakabin operates in a market that is extremely sensitive to changes in the external environment. In particular, changes relating to both limiting...
Marketing

The marketing mix

The marketing mix, often referred to as the 'four Ps’, is a means for organisations to combine the four key elements of product, price, place and promotion to achieve its business objectives. Every business is different. Each must decide on its own marketing mix that balances the four Ps to...
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