Strategy

Entrepreneurship

An entrepreneur is someone who is prepared to sacrifice their own time, effort and money to turn a good idea into a marketable product. Entrepreneurs tend to be good at networking. They benefit from being members of organisation like the IET where they can learn best practice ideas from others....
People

Communication

The communication process involves transmitting information from a sender to a receiver. The message needs to be sent in a way that will appeal to and be understood easily by the receiver. This involves selecting an appropriate format or channel to deliver the message. Kellogg’s, the world’s leading producer of...
Marketing

Ansoff’s matrix

The main purpose of a marketing strategy is to set out the means by which agreed marketing objectives are to be achieved. One way of analysing the various strategies that an organisation may use to grow the business is with Igor Ansoff’s (1965) matrix. This considers the opportunities of offering...
People

Organisational structure

Organisational structure refers to how the workers within a business are organised and how they relate to each other. The type of structure that a business has reflects how it behaves. This will depend on the size of the business, its aims and its corporate culture. UNISON, the UK’s biggest...
Operations

Customer focus

Customer service is a series of activities designed to deliver customer satisfaction. The process of providing customer satisfaction is based on an understanding of what customers want and need. Effective businesses aim to anticipate and meet or exceed these needs. TNT’s Customer Promise highlights the expertise and positive mindset behind...
Marketing

The marketing mix

The marketing mix (the four Ps) is a means of assessing how an organisation can balance the four key elements of product, price, place and promotion in order to meet customers’ needs and achieve its sales objectives. Promotion covers all the tools and techniques by which an organisation markets its...
Operations

Health and safety

Ways of adding value to a product or service include improved design and functionality. For many products one of the most important ways of adding value is through health and safety (H&S). This is particularly true in the construction industry where customers, employees and the wider public expect buildings to...
People

Managing change

Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. Organisations require skilled and well qualified managers and leaders to drive change initiatives and effectively manage employees through the process. The Chartered Management Institute (CMI) is the only chartered...
Marketing

Market research

Market research involves the capture and analysis of consumer, competitor and market trend data. As markets change constantly it is important for businesses to have a comprehensive view of consumers in order to develop products and services that satisfy their needs better than the competition. JD has established research mechanisms...
Strategy

Sectors of industry

Business activities may be classified by the type of production that takes place. All activities fall into one of three sectors of industry – primary, secondary and tertiary. Lafarge operates in all three sectors of its industry, extracting raw materials, manufacturing finished goods and providing sales and after-sales service for...
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