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Humanize Your Business: Why Telling Your Story Beats Any Ad Campaign ROI

In almost every form of marketing, one of the most important aspects of a business is the brand. Branding is so important that, without it, you will leave your target consumer confused and unsure of who you actually are as a business, let alone what your service or product is...
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5 Benefits of Hosting Blogger Events

Online brands will always fight an uphill battle against those that have high street space and a strong offline presence. While websites can obviously display detailed product information and user reviews, nothing beats the simple appeal of seeing other people using and endorsing a product. This is particularly important for...
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How Are Contrarian Trading Practices Impacted by Markets?

Traditional stock market trading activity can be a little disconcerting to the novice. For example, where does one begin? With a wide range of stocks, indices, commodities, and currency pairs available, it’s certainly overwhelming for traders to get their bearings in the institutional arena. Major brokerages like TD Ameritrade and...
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5 Reoccurring Features of Every Unsuccessful Business Bid

Competitive bidding is used across all industries as a procurement method to acquire the best possible price for goods or services. The idea is that it forces suppliers to compete for pricing and the company will gain a better value for their money. On some projects, only two or three...
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5 Rules of Thumb for Every Marketing Campaign

Countless brands and companies are trying to get the attention of the same customers every single day. Nobody wants to be lost in the noise, but thankfully there are some strategies you can employ that will position you as a better leader in your chosen field. Here are 5 of...
Business Case StudiesExternal environment

Business Case Studies – Issue 4

Welcome to issue 4, this week we are looking at Social Responsibility and Ethics   Shop specials Order packs of 12 printed A1 posters for £19.50! Edition 16 hard-backed book only £9.99 Social Responsibility and Ethics The term Corporate Social Responsibility (CSR) refers to the responsibility that modern business organisations...
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Business Case Studies – Issue 3 – External Environment

Business Case Studies - Issue 3 Welcome to issue 3, this week we are looking at External Environment. External Environment How businesses are affected by government policy Governments create the rules and frameworks in which businesses are able to compete against each other. From time to time the government will...
Business Case StudiesStrategy

Business Strategy

Business Case Studies - Learn 'Strategy' - Issue 2 Welcome to issue 2, this week we are looking at strategy. Business Strategy A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically...
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