Business News

Using the marketing mix to drive change

The marketing mix is the combination of the product, price, place and promotion which is used by organisations to ensure they meet the needs of their customers. Parcelforce Worldwide is a leading provider of parcel deliveries and is part of the Royal Mail Group. Using a network of partners across...
Business News

Balancing stakeholder needs

All businesses have stakeholders - those groups or individuals with an interest in the decisions they make. Shell, the multinational energy company, is no exception. In its challenge to meet the energy needs of both current and future generations, Shell aims to satisfy the needs of all of its stakeholders while...
Business News

Supporting new business start-ups

Many people choose to start their own businesses instead of working for someone else. Over 400,000 new businesses started up in the UK last year. Some people spot a gap in the market that they wish to exploit; others aim to use a skill they already possess. Barclays, the major...
Business News

The product life cycle

The product lifecycle shows the period of time over which customers will want to buy a product. It goes through different stages depending on the level of sales. ASOS is the UK's market leader in online fashion retailing. It has more than 22,000 product items on its website and introduces...
Operations

New technology development

The mining company Anglo American is constantly looking for better ways of meeting customer needs. One way in which it can do this is through the use of new technology development. Emerging technologies can benefit businesses and their customers in two ways – firstly through the development of new products...
Business News

New technology development

New technologies can provide businesses with innovative products or services to sell. Likewise, new technologies can improve processes, making firms more efficient. Anglo American is one of the world's leading mining companies. A primary sector organisation, it extracts and processes metals and minerals such as platinum, diamonds, iron ore and...
Business News

Achieving the vision

Organisations set objectives to help them meet their overall aims. The London Organising Committee for the Olympic and Paralympic Games (LOCOG) is the body which has been set up to take responsibility for organising and delivering the 2012 Games in London. Its vision for London 2012 is: 'to use the...
Business News

Sustainability through investment

Organisations are major users of energy supplies, especially manufacturing industries such as McCain Foods. As the world's largest producer of frozen chips, McCain Foods looked at ways to reduce its energy costs through an investment appraisal. The results showed that the investment in its own on-site wind turbines and wastewater...
Business News

Working options

Jamie Oliver is well-known as a chef through a variety of TV programmes including, 'The Naked Chef' and 'Jamie's Italy'. He is also a best-selling author and entrepreneur, having set up a chain of restaurants which give disadvantaged young people the opportunity to train and build a career within the...
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