Marketing

These Top 5 Marketing Business Case Studies will give you all the information that u need to know. Here are the top 5 studies: Superbrand sponsorship This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own...

Adidas have always been pretty savvy when it comes to giving consumers what they want. The company have partnered up with Monster (the World’s leading manufacturer of high performance cables for audio/video components) to produce a range of high performance headphones. There are two types of headphones on offer, the...

To kick-start the latest weekly feature of our newsletter, we’ll be having a look at The Marketing Collection, available as both an e-book or on CD. The collection combines all three marketing volumes in one handy place, giving you a total of 50 case studies to get stuck into. Most...

Infiniti, originally set up in the United States in 1989 by its Japanese parent Nissan Motor Company, produces luxury performance cars, coupés, crossovers and sport utility vehicles (SUVs). Its brand promise is ‘Inspired Performance’. A brand promise represents the benefits and experiences that a consumer can expect from a particular...

A marketing mix is a complex set of variables. The marketing mix of every business will be different. Aldi’s mix focuses on providing high quality products that are cheaper alternatives to famous brands. Aldi’s marketing mix therefore focuses on: • Product – high quality ‘Like Brands’. • Price – Aldi offers lower...

The product life cycle (PLC) is the term used to describe the stages a product goes through from initial development (start of life) to its removal from the market when sales have declined (end of life). The length of each stage will vary depending on the product. JD, the UK’s...

Sports marketing is a key focus for adidas’ marketing mix. The growing popularity of sports as entertainment has led to a huge increase in sports marketing. For adidas, London is a key focus for the sportswear market, for both performance sportswear and sports fashion. Becoming the Official Sportswear Partner of...

It is one thing to develop new techniques, materials and technological processes. What makes a business successful is the ability to use such techniques and processes to deliver production competitively. Portakabin operates in a market that is extremely sensitive to changes in the external environment. In particular, changes relating to both limiting...

The marketing mix, often referred to as the 'four Ps’, is a means for organisations to combine the four key elements of product, price, place and promotion to achieve its business objectives. Every business is different. Each must decide on its own marketing mix that balances the four Ps to...

In 2012 supermarket Aldi has reported a UK pre-tax profits surge of 124% to £157.9 million. Aldi has continued to grow in the UK opening 34 new stores, with another 50 new stores planned in 2013. It also attracted a million more shoppers through its doors. Neil Saunders, managing director...